Goldfish is a modern sushi and yakitori neighborhood restaurant serving the local
community with classical yet hip dishes in a relaxed setting with great warm service
and top-notch food and drinks. The core identity for GOLDFISH takes its inspiration from traditional Japanese rituals which can be seen throughout the brand represented as quirky illustrations. This takes the consumer back to the basics of Japanese cuisine but compliments it with a fun and modern twist. The brands identity is clean and uses only two basic colors – black and white. No secondary colors are used which gives GOLDFISH a bold clearcut presence. A set of illustrations have been created specifically for GOLDFISH which are the soul of the brand – clean but playful. The brand elements created will allow GOLDFISH to expand in a creative manner and create merchandise that will standout from the crowd.