LIMOU is a delivery focused concept that brings a modern take on ancient Persian
cuisine.
While creating the identity for LIMOU, it was crucial for the design team to study traditional Iranian motifs and use them as a basis while designing the main graphics. Focusing closely on Iranian shapes, symbols and tiling a clean line approach was used while creating the core visual system. Blue and gold are both colors that have a dominant presence in the Iranian culture and were used as the brands signature color palette.