FUNN – Sharjah Media Arts For Youth and Children- is an organization established by Sharjah government (under the patronage of Her Highness Sheikha Jawaher Al Qasimi, wife of His Highness, the Ruler of Sharjah) to promote and support the Media Arts (animation, film making, graphic design etc.) for young children and the youth of Sharjah and UAE. Event branding. The brand depicts the concept of a beehive as a main metaphor for an event, a gathering of individuals working together, sharing knowledge and partnership. The brand identity is aimed towards high school children and young adults. It uses the hexagonal shape of a honeycomb to house the various icons allows them to be pieced together to create a seamless pattern. Every area of focus can be represented within the shape but it remains timeless as the brands key values remain the same. SHASHA uses a muted down and warm color palette.