Food and Beverage consultancy firm. Established by the award winning culinary rebel, Singaporean Chef who has helmed restaurants like Iggy’s, Richard Sandoval Hospitality and 3Fils. Providing concept building, Food & Beverage consultation and brand management. A cooperate brand identity using a classic black and white color palette. A bold typographic logo was created altering the dot on the “i” to replicate a single rice grain. This was then expanded into a pattern for the brands visual language.