White Rice

Dubai, UAE

Client: WHITE RICE Co.

Food and Beverage consultancy firm. Established by the award winning culinary rebel, Singaporean Chef who has helmed restaurants like Iggy’s, Richard Sandoval Hospitality and 3Fils. Providing concept building, Food & Beverage consultation and brand management. A cooperate brand identity using a classic black and white color palette. A bold typographic logo was created altering the dot on the “i” to replicate a single rice grain. This was then expanded into a pattern for the brands visual language.

Branding & Visual Identity

Collateral Design

Logo Design