To transform the way people shop by offering straight- forward and accessible financial products to our customers, who are at the core of our offering, while simultaneously creating true value for our retail merchants A clean, bold, purely typographic logo. This approach creates a simple but slightly playful direction. The logo mark is typographic and the brand identity comes to life through its visual language system – the colors, illustrations and general look and feel. A set of illustrations relevant to the business will be created in a fun style that the consumers will associate the brand with. A light shade of blue is used to give the brand identity a young feel.